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So far Kobe has created 30 blog entries.

How To Work Smart & Play Hard as a Social Influencer

#AskTheExperts about what is it to be a social influencer. 1. Choose your Type As a social influencer, you have to model your social account to present yourself as an authority on whatever topic you pick. This could be food, health, design, art, decorating, or even something really targeted like knitting or ballet. Once you [...]

By | June 14th, 2017|Marketers|Comments Off on How To Work Smart & Play Hard as a Social Influencer

The Virus of Marketing- Viral Marketing

Minimal budgets and maximum effect is what all marketers wish to achieve. If you think about it, doesn't that sound similar to a virus? V-marketing or viral marketing allow the community to spread the message on its own without much interference from the marketers. How to do so then? The answer is social media. In [...]

By | March 24th, 2017|Marketers|Comments Off on The Virus of Marketing- Viral Marketing

What it’s like to be a content creator

30 years ago, no one would have thought of the possibility to be a content creator. Today, content creator is one of the most popular unconventional job. Just look at the number of Youtubers or social media influencers on the internet, from Casey Neistat to XiaXue. Money, Money, Money (and more Money)   One small [...]

By | March 10th, 2017|Marketers|Comments Off on What it’s like to be a content creator

Coming Up With Good Content for Content Marketing

Previously we talk about content marketing and its benefits. Let's take a step further and find out some tips and tricks to help you ace your content marketing game! DO NOT BE A COPY CAT!   You need to come up with engaging content that are original to grab attention. This means that the content [...]

By | March 10th, 2017|Marketers|Comments Off on Coming Up With Good Content for Content Marketing

Brand Building Strategies 101

Why Branding? Competitions from the different companies are very common in any kind of businesses. Brand building is one way of having an edge from your competitors because it will be the image or the voice of your business that will serve as the basis of some customers if the products or services that you [...]

By | March 1st, 2017|Marketers|Comments Off on Brand Building Strategies 101

Digital Marketing Disruption Workshop by DBS BusinessClass

Having recognised that digital marketing has become an indispensable factor in business success, DBS Business Class had kindly invited over 200 participants from various business industries, and partnered with Google, PurpleClick and Kobe to provide their relevant inputs in this sense. Specifically, the form of digital marketing involved is in the field of social media, [...]

By | February 28th, 2017|Marketers|Comments Off on Digital Marketing Disruption Workshop by DBS BusinessClass

What SMEs and Startups Need to Know about Singapore Budget 2017 – SMEs Go Digital Programme

To all SMEs and Startups, good news for you! Singapore’s Finance Minister Heng Swee Keat delivered the Singapore Budget 2017 speech in parliament yesterday (20 February 2017). Firstly in his speech, he highlighted that in an rapidly changing world, Singapore firms need to use digital technology and embrace innovation in order to stay competitive. Therefore, [...]

By | February 21st, 2017|Marketers|Comments Off on What SMEs and Startups Need to Know about Singapore Budget 2017 – SMEs Go Digital Programme

Social Proof Marketing Strategy

Social proof is considered a psychological phenomenon where a lot of people assume others’ actions as supposedly, the correct behaviors. Usually, it happens in ambiguous social situations where individuals are uncertain to identify the right mode of action. They are driven by the assumption that others have more knowledge and experience. Its effect can also [...]

By | February 20th, 2017|Marketers|Comments Off on Social Proof Marketing Strategy

Easy Guide: 4 Steps to Finding Instagram Influencers

  What is Instagram and why is it important? Instagram is one of the latest social networks around. As a user-friendly mobile application, it brings out the mobile photography geniuses in all of us. It allows the user to capture photos and videos of whatever they like and edit them as they want. It also [...]

By | February 8th, 2017|Marketers|4 Comments

Viral Marketing: How We Got 285 Entries in 3 Days!

During the Chinese New Year festive season, Kobe decided to engage its influencers in an unprecedented way by getting them to participate in KobexCNY Instagram post entry contest. Within merely three days, Kobe garnered a whopping response of entries from its followers, 285 to be precise. Here are 5 reasons how we nailed it: #1. [...]

By | February 8th, 2017|Marketers|Comments Off on Viral Marketing: How We Got 285 Entries in 3 Days!