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So far Kobe has created 30 blog entries.

June 2017

How To Work Smart & Play Hard as a Social Influencer

By | June 14th, 2017|Categories: Marketers|

#AskTheExperts about what is it to be a social influencer.

1. Choose your Type

As a social influencer, you have to model your social account to present yourself as an authority on whatever topic you pick. This could be food, health, design, art, decorating, or even something really targeted […]

March 2017

The Virus of Marketing- Viral Marketing

By | March 24th, 2017|Categories: Marketers|

Minimal budgets and maximum effect is what all marketers wish to achieve. If you think about it, doesn’t that sound similar to a virus? V-marketing or viral marketing allow the community to spread the message on its own without much interference from the marketers. How to do so then? The answer is social media. In […]

What it’s like to be a content creator

By | March 10th, 2017|Categories: Marketers|

30 years ago, no one would have thought of the possibility to be a content creator. Today, content creator is one of the most popular unconventional job. Just look at the number of Youtubers or social media influencers on the internet, from Casey Neistat to XiaXue.

Money, Money, Money (and more Money)

Coming Up With Good Content for Content Marketing

By | March 10th, 2017|Categories: Marketers|

Previously we talk about content marketing and its benefits. Let’s take a step further and find out some tips and tricks to help you ace your content marketing game!



You need to come up with engaging content that are original to grab attention. […]

Brand Building Strategies 101

By | March 1st, 2017|Categories: Marketers|Tags: , |

Why Branding?

Competitions from the different companies are very common in any kind of businesses. Brand building is one way of having an edge from your competitors because it will be the image or the voice of your business that will serve as the basis of some customers if the products or services that you are […]

February 2017

Digital Marketing Disruption Workshop by DBS BusinessClass

By | February 28th, 2017|Categories: Marketers|

DBS Business Class invited over 200 participants to its workshop after recognising that digital marketing has become an indispensable factor in business success. The participants came from various business industries, and partnered with Google, PurpleClick and Kobe to provide their relevant inputs. The power of social media is so imminent today that 93% of shoppers […]

What SMEs and Startups Need to Know about Singapore Budget 2017 – SMEs Go Digital Programme

By | February 21st, 2017|Categories: Marketers|Tags: , , , , , |

digital technology, sme, startups

First and foremost, to all SMEs and Startups, good news for you! Singapore’s Finance Minister Heng Swee Keat delivered the Singapore Budget 2017 speech in parliament yesterday (20 February 2017). Firstly in his speech, he highlighted the importance of Singapore firms to use digital technology […]

Viral Marketing: How We Got 285 Entries in 3 Days!

By | February 8th, 2017|Categories: Marketers|Tags: , , , , , , , |

During the Chinese New Year festive season, Kobe decided to engage its influencers in an unprecedented way by getting them to participate in KobexCNY Instagram post entry contest. Within merely three days, Kobe garnered a whopping response of entries from its followers, 285 to be precise. Here are 5 reasons how we nailed […]