About Kang Liang

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So far Kang Liang has created 17 blog entries.

October 2017

Guide to Identify Relevant Influencers

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , , , , |

Overview on Influencer Marketing

Relevancy is Key

Through different celebrity endorsements, it becomes easier for many businesses to reach a larger number of customers and create relevance between the business and the consumers. In fact, the audiences put their trust on the influencers than the brands. Hence, it is essential to match up to relevant influencers to […]

Guide to Successful Launch of Product

By | October 19th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

How to Effectively Introduce Your Product

Using influencers, Ads, Pre-Launch suspense, Giveaways

If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of audience, it can help you […]

How Influential Can Word of Mouth Be

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , |

What is Word of Mouth

How Effective is Word of Mouth

Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it?
That is word of mouth marketing.

In case you didn’t know yet, it is an organic method of distributing information that utilizes […]

Key Opinion Leaders in Thailand

By | October 19th, 2017|Categories: Marketers, Opinion Leaders|Tags: , , , , , , , , , , |

Overview of Opinion Leader

Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the middleman […]

How Digital Marketing Plays a Role in this Age

By | October 18th, 2017|Categories: Marketers, Technology|Tags: , , , , , , , , |

How Technology impacts businesses

How marketing works in this Digital Age

Technology plays a great role in changing the aspects of life. For instance, technology makes shopping more convenient than ever. Using gadgets such as mobile phones with a secure internet connection, everything can be done and with ease. Therefore, it the key to success for a business. As such, […]

Blog Marketing in South East Asia

By | October 18th, 2017|Categories: Bloggers, Marketers|Tags: , , , , , , , , , , |

Overview of Blog Marketing

Identify, Analyse, Evaluate bloggers

Blog marketing is very beneficial to a small, medium, or large businesses. Once it is carried out well, an exceptional boost in your Search Engine Optimization will be a reality. The moment your target market search for a provider, your website will be on top of the Google, Yahoo, […]

Influencer Marketing in Asia

By | October 13th, 2017|Categories: Bloggers, Content Creators|Tags: , , , |

Overview of Influencer Marketing Asia

Choose Influencers, Searching for them, Tips and more

 

word of mouth, spreading words

Since the beginning of the time of social media marketing, influencer marketing has been a famous way of spreading the marketing message of a brand. The algorithm changes, which have to result […]

Drivers of Change in Digital Marketing

By | October 11th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , |

Driving Changes in Digital Marketing

Trends to take note for effective marketing

In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes.

Therefore, it […]

Important Guide to Finding Influencers at SEA

By | October 11th, 2017|Categories: Guide, Tips|Tags: , , , , , , , |

Finding Influencers in SEA

Tips to target relevant influencers

search, waiting

One of the best marketing strategies you could do for your business is having influencers in SEA. Building your business in the counties of Vietnam, Singapore, Indonesia, and Malaysia could be challenging but you have the right influencer to help you […]

Key Opinion Leaders in Taiwan

By | October 10th, 2017|Categories: Influencers, Opinion Leaders|Tags: , , , , , , , |

Opinion Leaders in Taiwan

Who are the Opinion Leaders

influencers, leader

With the rise of social media in this era of the digital world, it also comes with a tool that what we called as Key Opinion Leaders. This type of marketing has gained a lot of praises and has […]