DBS Business Class invited over 200 participants to its workshop after recognising that digital marketing has become an indispensable factor in business success. The participants came from various business industries, and partnered with Google, PurpleClick and Kobe to provide their relevant inputs. The power of social media is so imminent today that 93% of shoppers make their purchase after consulting references from social media sites. New trends in the market are inevitable, it is in how businesses respond to these trends that would either make or break them from rising against their competitors. DBS Business Class provides the opportunity for businesses to embrace this Digital Marketing Disruption with the workshop it jointly organised with Google, PurpleClick Media and Kobe, held at Google AsiaPac office.
What happened during the workshop
The workshop comprises of several key aspects on ways to embrace this Digital Marketing Disruption. As such, it got many companies’ representatives notably intrigued as seen by their responses and participations during the workshop. Kobe gave their perspective by sharing Social Media Hacks for Businesses, on how they can be nimble but remain relevant in their fields.
PurpleClick Media followed suit by uncovering the caveats on Digital Marketing. This allowed businesses to pinpoint exactly which aspects on their digital marketing to work on. Google Singapore wrapped up the input session with Digital Acceleration & Growth Opportunities, in preparing businesses on what to anticipate and take a stride in.
Additionally, they also snapped pictures on important contents and shared insightful comments with one another.
The audiences were impressed by how an ordinary hawker centre stall was able to draw multiple folds of customers. All this was made possible simply by taking advantage of word-of-mouth online.
Speakers gave well rounded response encompassing various viewpoints to the questions raised by audiences.
The media team from DBS Business Class was quick to capture the essential highlights of the entire workshop. The different stakeholders involved were interviewed and these are what they have to say about the workshop.
Key takeaways from the workshop:
- Businesses from various industries and speakers shared what they had gained and observed during the workshop
- How much enlightenment the audiences gained
- What to intentionally follow-up after the event
As such, it was indeed encouraging to have a workshop like this organised. This is because knowledge-sharing not only benefits the audience but it also reaffirms partners in their sense of purpose.
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