Project Description

Before Kobe:

Ayam Brand has recently launched three different levels of Spicy Tuna, level 2, 3 and 5. It hopes to spread the awareness of the new launches, especially since it caters to the local tastebuds for spicy foods and Ayam Brand being easily associated with tuna cans.

After Kobe:

Instead of merely talking about the new addition of spicy tuna, influencers challenged their friends to try the spiciest level of tuna by blindfolding them. Interesting expressions were seen as they reacted to it, some certainly challenged beyond their spiciness threshold level. Such genuine expressions generated meaningful buzz of many others who are keen to try as well.

Results:

217,516 outreach and 6,163 engagements