Project Description

Before Kobe:

BCA wishes to use social media marketing to promote its upcoming career fair and to encourage more individuals to join the built environment.

After Kobe:

The strategy is to post across social media platforms such as Instagrams and Facebook, with 20 micro-influencers sharing their most iconic infrastructure in Singapore while getting individuals interested in joining BCA for a fulfilling career.

 Results:

445,813 outreach.