Project Description

Before Kobe:

POSB introduced this programme, so as to target the NSFs to save as they serve, hence the name, “SAYS” programme. This is to let NSFs enjoy the priviledge of saving during their National Serivce period. This is specific to NSFs men, thus perks are more applicable to the NSFs.

After Kobe:

NSFs/NS men shared about their personal NS milestones and some even did a throwback on their NS days. It was truly nostalgic to many and sparked many of their NS buddies to recall their days. It is also inspiring and impactful to have many of their NS seniors/ friends to share about the importance of saving.

Results:

329,971 outreach and 17,635 engagements