Project Description

Before Kobe:

In conjunction with Mother’s Day and Father’s Day, Delifrance had launched their seasonal cakes for these two occasions. They are the Green Tea Mousse cake and Tiramisu cake. Not only did they hope to drive the sales of the cakes, but also become a top choice when getting a cake for any occasion.

After Kobe:

Personal and genuine stories of gratitude and love for one’s parents that were not usually expressed, especially on social media, were felt during the sharing of the postings. Furthermore, many of them explicitly mentioned how each of their parents was in love with the cake for the occasion. This made Delifrance’s cakes beyond the basic must-haves for the celebrations.

Results:

647,474 outreach and 12,492 engagements