RACE.EAT.PLAY @ one-north Festival
The campaign aims to increase awareness of their event, RACE.EAT.PLAY @ one-north Festival. Ultimately, aiming to encourage more people to participate in the event as well as signing up for the first-ever soapbox race in Singapore.
Influencers were able to highlight and share about their thoughts of the food and activities prior to the event. Their images captured the hearts of many of their audience, being intrigued by the preview, not only did it create buzz but made individuals excited to head down and try it themselves.
392,557 outreach and 14,741 engagements