Project Description

Before Kobe:

Being a suburban mall, Jurong Point is constantly looking out for ways to engage with their shoppers and looking to expand beyond their catchment areas.

After Kobe:

Influencers that stayed in different parts on Singapore were keen to take this up which resulted in their followers being more aware and interested in the events that Jurong Point is having. Besides that, the followers are also reminded of Jurong Point being another great shopping mall to shop in besides the usual shopping belt.

 

Results: 

110,164 outreach and 4,308 engagements