Project Description

Before Kobe:

CentrePoint’s departmental store experienced difficulty in maintaining high human traffic.

After Kobe:

More specific marketing strategies were implemented, such as for parenting, male and female shoppers who enjoy the different sections of the departmental store. In addition, FREE signup of membership is given out where buyers can get to enjoy 10% discount all year round.

Results:

441,728 outreach and 6,896 engagements in 3 days!