Project Description

Before Kobe:

NTUC Income Eco Run found it difficult in search for relevant influencers – marathon runners who are at the same time passionate about going green.

After Kobe:

Matched the target audience that NTUC Income Eco Run desired with relevant influencers. Consequently received the outreach of awareness it had hoped for, using Instagram, Facebook and Dayre.

Results:

399,762 trusted outreach + 7,691 engagements

Comments:

“We’re impressed with Kobe! Initially we’re skeptical with such new technologies but Kobe got exactly who our target audience is, the fitness enthusiasts. All we had to do was to sit back and approve the submissions. Even better, Kobe exceed the usual benchmark of engagement rate in influencer marketing by 4 times. Additionally, it over-delivered the initial outreach target by 6 times!”

– Zhang Shuhui, NTUC Income Marketing Manager