Project Description

Before Kobe:

NTUC Income Eco Run found it difficult in search for relevant influencers – marathon runners who are at the same time passionate about going green.

After Kobe:

Matched the target audience that NTUC Income Eco Run desired, and received the outreach of awareness it had hoped for, using Instagram, Facebook and Dayre, through the relevant influencers.

Results:

399,762 trusted outreach + 7,691 engagements

Comments:

“We’re impressed with Kobe! Initially we’re skeptical with such new technologies but Kobe got exactly who our target audience is, the fitness enthusiasts – all we had to do was to sit back and approve the submissions. Even better, Kobe exceed the usual benchmark of engagement rate in influencer marketing by 4 times as well as over-delivering the initial outreach target by 6 times!”

– Zhang Shuhui, NTUC Income Marketing Manager