Rimmel prides itself as an Eye Expert in the UK and has recently expanded to Singapore, and therefore seeks to build its brand personality as relevant, unique, individualistic, cool and irreverent here as well.
Rimmel was represented in bold ways that highlight its style very well. The Brow Shake Filling powder helped permeate the individualistic essence of influencers. Not only can it fill in sparse areas of the brows, it is also very precise in providing a natural bold effect. Surely, the London Look truly lived for.
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