Rimmel prides itself as an Eye Expert in the UK and has recently expanded to Singapore, and therefore seeks to build its brand personality as relevant, unique, individualistic, cool and irreverent here as well.
Rimmel was represented in bold ways that highlight its style very well. The individualistic essence of influencers was permeated through the Brow Shake Filling powder that not only fills in sparse areas of the brows, but also very precise in providing a natural bold effect. Surely, the London Look truly lived for.
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