Limited access to Asian influencers when it initially expanded to Asia from the US. Tinder was also hoping that users will be forthcoming in sharing their experience making friends through its application, just like their Facebook and Instagram experience.
After Kobe + Results:
Users are becoming more aware that its application is not so much for dating purposes, but it can also be for genuinely making friends online.
15 posts covering 180,000 outreach within 2 weeks.