One of the national challenges URA faced is on how it can improve public places in Singapore. Additionally, it wants to Singaporeans to actively participants in its project.
Micro influencers shared their experiences of interacting with URA projects, where they explored new and fun things around Singapore, or are keen to take on a project to activate public spaces.
49,636 outreach in 1 month!
“It was great working with Kobe! Kobe paired us with influencers based on our requirements and not only did Kobe hit the basic KPIs, they have over-delivered the outreach KPI by 30%. In just over a period of a few months, we have garnered over 400 posts based on the hashtags that were used for the campaign.”
– Dann Khoo, Executive Manager