Yue Hwa is a brand name that is strong among the senior population. Currently, it is looking to reach out to the younger target audience, as this is the population with the upcoming spending power.
Yue Hwa definitely created a strong social media presence after the campaign. As the campaign is more heartfelt, requiring the influencers to share about their loved ones, it created a strong resonance with the younger age group as they do something good for their loved ones.
368,437 outreach and 4,261 engagements