Project Description

Before Kobe:

Yue Hwa is a brand name that is strong among the senior population. Currently, Yue Hwa is looking to reach out to the younger target audience, as this is the population with the upcoming spending power.

After Kobe:

Yue Hwa’s brand name definitely created a strong social media presence after the campaign. As the campaign is more heartfelt, requiring the influencers to share about their loved ones, this certainly created a strong resonance with the younger age group as they would think about Yue Hwa first when it comes to doing something good for their loved ones.

 

Results: 

368,437 outreach and 4,261 engagements