Before Kobe: Having a strong presence in the Chinese community, Yikowei is looking to tap into the Malay community with their pineapple tarts, just in time for Hari Raya Aidilfitri. After Kobe: There were creative ways that the influencers did to promote the pineapple tarts for this campaign. In conclusion, not only did Yikowei managed [...]

The Quarters

Before Kobe: The Quarters hopes that Kobe can help them create hype and buzz to raise the awareness of their restaurant. After Kobe: The strategy is to post to across social media platforms such as Instagram. With 10 micro-influencers, who fits the specific criteria of love for local delights, to share their dining experience at [...]


Before Kobe: Hotsoup is a relatively new soup retailer in the market (operates online). Hence it needs to compete with already popular competitors such as Soup Spoon. Therefore, Hot Soup was trying to find its niche and cater to a specific target group, like health-conscious eater and those who prefer home-cooked food. After Kobe: Delectable soup [...]

Ma Maison

Before Kobe: Ma Maison recently opened its latest outlet at Takashimaya and many were unaware of its presence there. This was because of its rental position in the mall. Hence, Ma Maison figured it needed to do something to attract shoppers to their restaurant. After Kobe: Ma Maison pioneered the unique concept of mixing Western and [...]

Yu Kee Duck Rice

Before Kobe: Previously, duck rice was not a choice for "Instagram-worthy" food. Yu Kee Duck Rice not only wanted to change the trend then, it also hoped for loyal customers who have been ardent supporters on its duck rice to share their growing up story, having Yu Kee as a household name.   Results: 247,590 [...]