Urban Redevelopment Authority (URA)

Before Kobe: One of the national challenges URA faced is on how it can improve public places in Singapore. Additionally, it wants to Singaporeans to actively participants in its project. After Kobe: Micro influencers shared their experiences of interacting with URA projects, where they explored new and fun things around Singapore, or are keen to [...]

NTUC Income

"We're impressed with Kobe! Initially, we're skeptical with such new technologies but Kobe got exactly who our target audience is, the fitness enthusiasts - all we had to do was to sit back and approve the submissions. Even better, Kobe exceed the usual benchmark of engagement rate in influencer marketing by 4 times as well as over-delivering the initial outreach target by 6 times! - Zhang Shuhui, NTUC Income Marketing Manager

Ministry Of Finance (MOF)

Engaging Kobe: Firstly, Kobe sought 10 micro-influencers with the demographics of heartland/family. After which, they received the GST U-SAVE vouchers and had the chance to learn more about Singapore's Financial landscape. Additionally, they got to share their experiences and encouraged their followers to participate in the quiz in order to stand a chance in winning [...]