Changi Airport Group – iShopChangi

Changi Airport Group iShopChangi Before Kobe: The campaign aims to increase awareness and usage of this online shopping website by Changi Airport Group. This is a relatively new concept to many Singaporeans and this platform shows a great usage for many frequent travelers. After Kobe: Specific group of influencers were involved to educate the product [...]

Kidzbee

Before Kobe: Kidzbee is looking to establish their brand name strongly in the baby products market online to supplement their offline presence. After Kobe: Besides achieving online presence and awareness, Kidzbee has now managed to interact more with their target audience thanks to comprehensive reviews done by the influencers in their postings. Consequently, the public [...]

Bata

Before Kobe: Bata has a new concept store and they would like to create awareness among its target audience using social media. After Kobe: Other than just creating awareness for its new concept store, there are also many influencers who started to approach Bata for collaboration. Hence, this gave Bata an opportunity to expand its reach to more [...]

Metro

Before Kobe: CentrePoint’s departmental store Metro experienced difficulty in maintaining high human traffic. Hence, it had to do something to increase its human traffic. After Kobe: To target the different demographics of people, Metro implemented various marketing strategies. This allowed shoppers at different sections of the departmental store to have a different shopping experience. Additionally, [...]