Before Kobe: Rimmel prides itself as an Eye Expert in the UK and has recently expanded to Singapore, and therefore seeks to build its brand personality as relevant, unique, individualistic, cool and irreverent here as [...]

Ban Choon

Before Kobe: Ban Choon has been strong in their traditional marketing - reaching out to their target audience via moving bus ads. They are looking to establish their presence online in order to reach out [...]


Before Kobe: Having a strong presence in the Chinese community, Yikowei is looking to tap into the Malay community with their pineapple tarts, just in time for Hari Raya Aidilfitri. After Kobe: There were creative [...]


Before Kobe: WorkCentral provides co-working spaces for adults. However, it wanted to look out for ways to reach out to a younger, more savyy group of adults as well. After Kobe: Having a lot of [...]


Before Kobe: Widely-known e-commerce platform, Qoo10 is looking out for more engagement with their target audience especially with their new delivery service and time-sensitive sales event. After Kobe: Qoo10 received a lot of awareness and [...]

Jurong Point

Before Kobe: Jurong Point is no foreign when it comes to shopping in the west. Being a suburban mall, Jurong Point is constantly looking for ways to engage with shoppers and expanding beyond their catchment [...]


Before Kobe: Limited access to Asian influencers when it initially expanded to Asia from the US. Tinder was also hoping that users will be forthcoming in sharing their experience making friends through its application, just [...]


Before Kobe: Shopee is looking at increasing the number of users on their platform, and was hoping that social media marketing would help to raise awareness of the application since its launch. After Kobe: The [...]

The Quarters

Before Kobe: The Quarters hopes that Kobe can help them create hype and buzz to raise the awareness of their restaurant. After Kobe: The strategy is to post to across social media platforms such as [...]


Before Kobe: Qanvast is a relatively new application in the market. Hence, it was hoping to increase its brand awareness and number of application downloads. After Kobe: Everyday influencers shared their experience of using Qanvast [...]

NTUC Income

"We're impressed with Kobe! Initially, we're skeptical with such new technologies but Kobe got exactly who our target audience is, the fitness enthusiasts - all we had to do was to sit back and approve the submissions. Even better, Kobe exceed the usual benchmark of engagement rate in influencer marketing by 4 times as well as over-delivering the initial outreach target by 6 times! - Zhang Shuhui, NTUC Income Marketing Manager


Before Kobe: Hotsoup is a relatively new soup retailer in the market (operates online). Hence it needs to compete with already popular competitors such as Soup Spoon. Therefore, Hot Soup was trying to find its niche [...]

Ma Maison

Before Kobe: Ma Maison recently opened its latest outlet at Takashimaya and many were unaware of its presence there. This was because of its rental position in the mall. Hence, Ma Maison figured it needed to [...]