Defining Influencer Marketing Singapore 2017 and beyond

  Background Information With the advancement of technology platforms, influencer marketing is steadily shaping up the marketing industry. Bombarded with advertisement, consumers are gradually avoid conventional marketing technique. Instead of only using popular individuals, it is more cost-efficient to use everyday influencers. This is because they are more relatable to their peers. 1. Influencer Marketing [...]

By | November 8th, 2016|Marketers|Comments Off on Defining Influencer Marketing Singapore 2017 and beyond

Kobe at Facebook 2

 A warm welcome To begin with, the moment one I step into Facebook office it is as if virtual Facebook comes to life. More accurately, the Singapore’s Facebook page – with iconic Singapore buildings like Gardens by the Bay, colouring the picturesque background as one gazes out the enormous windowpane.  This is just like how [...]

By | November 1st, 2016|Marketers|Comments Off on Kobe at Facebook 2