October 2017

Guide to Identify Relevant Influencers

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , , , , |

Overview on Influencer Marketing

Relevancy is Key

Through different celebrity endorsements, it becomes easier for many businesses to reach a larger number of customers and create relevance between the business and the consumers. In fact, the audiences put their trust on the influencers than the brands. Hence, it is essential to match up to relevant influencers to […]

Guide to Successful Launch of Product

By | October 19th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

How to Effectively Introduce Your Product

Using influencers, Ads, Pre-Launch suspense, Giveaways

If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of audience, it can help you […]

How Influential Can Word of Mouth Be

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , |

What is Word of Mouth

How Effective is Word of Mouth

Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it?
That is word of mouth marketing.

In case you didn’t know yet, it is an organic method of distributing information that utilizes […]

Key Opinion Leaders in Thailand

By | October 19th, 2017|Categories: Marketers, Opinion Leaders|Tags: , , , , , , , , , , |

Overview of Opinion Leader

Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the middleman […]

Drivers of Change in Digital Marketing

By | October 11th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , |

Driving Changes in Digital Marketing

Trends to take note for effective marketing

In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes.

Therefore, it […]

Important Guide to Finding Influencers at SEA

By | October 11th, 2017|Categories: Guide, Tips|Tags: , , , , , , , |

Finding Influencers in SEA

Tips to target relevant influencers

search, waiting

One of the best marketing strategies you could do for your business is having influencers in SEA. Building your business in the counties of Vietnam, Singapore, Indonesia, and Malaysia could be challenging but you have the right influencer to help you […]

September 2017

Matching to Relevant Influencers

By | September 11th, 2017|Categories: Influencers, Social Media|Tags: , , , , , , , , , |

Influencer Marketing in Digital Age

Why use Influencers

Influencers have the reach to deliver messages to a large audience. Based on research, it is shown that people have the same level of confidence in influencers and in friends. As such, influencers have the ability to make the audiences have trust in the message they are trying to […]

August 2017

Instagram’s new advertising initiative

By | August 31st, 2017|Categories: Advertising, Marketers|Tags: , , , , , , , , , |

Instagram’s New Tool

Instagram Stories

influencer marketing, instagram marketing

According to Social Media Examiner, marketers are operating towards the use of visual platforms such as Instagram for their marketing initiatives due to its increased value. As cliche as it sounds, it is true that pictures speak a thousand words. The digital […]

How Should Marketers Optimize Social Content

By | August 16th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

Guide to Utilize Social Media Effectively

Creating Unique, Shareable, Engaging Content

Most companies today utilize social media to market their content. However, they don’t optimize social content. The difference between using and actually succeeding in using social media marketing is quite astounding. In the past, the use of social media for business tended to be in series of […]

July 2017

Benefits of Influencer Marketing

By | July 31st, 2017|Categories: Influencers, Marketers|Tags: , , , , , , , , |

Overview of Influencer Marketing

influencer marketing

Marketing is not a difficult task anymore. With the different solutions available online, promoting your business, reaching your target market, and increasing the number of your potential clients have been easy and simple. However, not all marketing tools are effective and efficient.

To […]