Paid influencer marketing

Influencer marketing has proven to deliver results for all types of businesses. Some influencer marketing platform include Instagram, Facebook and Youtube. One of the main reasons for this is because influencers know how to create authentic (e.g. highly engaging) content that helps brands cut through advertising noise and reach their target customers . They are capable of telling brand stories in a creative and compelling manner. What are some influencer marketing cost? Find out here.

The Challenges with Influencer Marketing

In spite of all the benefits, influencer marketing presents  challenges that could affect impact your campaign efforts. The biggest problem is that it is difficult to measure. There are too many factors that can make ROI measurement a challenge in influencer marketing. Check out how to start planning and achieving your ROI. 

Audience Targeting

Along with  measuring your results, there is also the challenge of  audience targeting. Influencers can create high-quality content that is bound to engage their followers. But the reality is that Instagram algorithms determine which followers will see the content. There is no way to guarantee that your target audience of the influencers will see the content. Social media platforms focus on driving “engagement” with their algorithm when you most likely would choose to optimize for “conversion”.

Even influencers are struggling to get sufficient organic reach. So you can imagine how challenging it is for marketers to ensure that the influencer content reaches the desired audience on social media.

What kind of content is suitable?

Marketers may also face some challenges in scaling the content from their campaigns. If they want to ensure that the campaign reaches a significant audience, they will need to produce more content. And to produce more content, they will need to recruit more influencers for their campaign.