What is Contextual marketing
With the arrival and increasing popularity of the internet, online marketing has become the trend of the day. Contextual marketing is an online marketing model where internet users are provided with targeted advertising based on the websites they visit. This would mean that everything that they search for or their physical location among others. Hence, businesses are now able to target their consumers more efficiently.
Why does it work?
This type of advertising works greatly because it decreases user’s annoyance. And therefore, only things of their interest will appear on their screens.
Why it is important to businesses
Contextual marketing is a custom-made marketing type that improves customers’ experience based on their real-time behavior. As a result, it plays an important role in businesses. Contextual marketing gives businesses more hits by ensuring that the consumer sees the proper ad at the right time. This results in an increase in the click through rate and brings great amounts of traffic to the business’s website. Using contextual methods targets the right customer at the right time increasing the possibility of a purchase. Furthermore, contextual advertising can open up growth opportunities even for businesses that are not able to form an ongoing digital relationship. These companies include the producers of single-product companies, consumer packaged goods, and uncommon service providers. And now, the majority of the world’s innovative companies are adjusting their advertising strategies to contextual marketing in order to avail the ubiquitous internet.
How to implement contextual marketing
- Be contextually relevant
- Use contextual marketing to reward your customers
- Use contextual marketing to properly promote a product launch
Furthermore, right from focusing on campaigns to interactions, target to engagement, there is a basic drift from product-centric promotions to consumer-centric promotions. Another way to drift a promotion from being focused on product to focusing on consumer while implementing a marketing campaign is to concentrate on what suits your consumers at the time your campaign is running.
Every customer expects digital experiences that are relevant and personalized. With the spread of internet, it has become very close to the customers. However, it is important for businesses to develop a deep understanding of the needs and desires of their customers so as to deliver the correct product to the right customer at the appropriate time.