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KOBE (口碑) – Influence That Moves Culture

Popularity is overrated. Relevance wins.

At Kobe, we craft influencer campaigns that don’t just reach audiences—they spark conversations, shape trends, and drive results that make your brand the cultural wave.

Based in Singapore, we connect Southeast Asian and global brands with 14M+ creators who truly resonate. As a 5x Gold Award winner for Influencer Agency of the Year, we’re here to make your brand the talk of the town—authentically.

Marketing-Interactive's
Influencer Agency Of The Year

Gold & Local Hero Award

Influencer Marketing Agency - MARKIES Award

About Kobe: Authentic Influence, Real Connections

 

We’re an AI-powered influencer marketing agency built on the belief that true influence isn’t about reach—it’s about relevance. Kobe (口碑), meaning “word-of-mouth,” is all about creating meaningful conversations that drive real impact.

From Singapore to Southeast Asia and beyond, we connect brands with 14M+ niche creators who align with their audience. Our campaigns feel organic, credible, and deliver deeper engagement—not just vanity metrics.

Relevance Over Popularity:

We prioritize creators who matter to your audience, not just those with the biggest following.

AI-Powered Insights:

Our patented system ensures data-backed decisions for maximum ROI.

True Advocacy:

We inspire real conversations and trust within communities.

Award-Winning Impact:

5 consecutive Influencer Agency of the Year Gold Awards since 2020.

How Kobe Works

Success isn’t just about visibility—it’s about authentic connections. By partnering with the right niche creators and crafting tailored marketing strategies, we help brands drive meaningful engagement and sustainable growth.

Influencer Marketing For Business

We curate from 14M+ creators to find those who vibe with your audience—whether it’s a globetrotting nurse, a finance pro who loves travel, or a silver-age model breaking stereotypes.

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Influencer Marketing Solution Singapore

Join our network and work with top brands across Southeast Asia and beyond. We value authenticity, engagement, and alignment with brand values.

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Case Studies: Cultural Waves We’ve Created

We turned burger launches into a fashion-forward foodie movement, tapping creators who made McDonald’s the talk of the town.

We matched KLOOK with travel creators who live for Japan, turning wanderlust into bookings.

We flooded feeds with a creator army, making CASETiFY the must-have accessory in every market.

We ignited K-drama fandoms with hyper-relevant creators, driving record streams for Prime Video’s latest series.

Kobe: Asia’s Best AI Influencer Marketing Agency

Kobe (口碑) kō-bē – Authentic Influence, Real Connections
Kobe is an award-winning AI-powered influencer marketing company based in Singapore, built on the belief that true influence goes beyond reach—it’s about authenticity and relevance. The name Kobe (口碑) means “word-of-mouth,” and that’s exactly what we cultivate: meaningful conversations that drive real impact.
We don’t just work with influencers—we connect brands with 30,000+ right niche-specific creators who genuinely align with their audience. Our approach ensures that every campaign feels organic, credible, and results in deeper engagement, not just vanity metrics.

What We Offer
Kobe provides an end-to-end influencer marketing platform, from identifying authentic voices and fostering real relationships to managing campaigns and delivering insightful analytics. Our team of experts is committed to helping brands build trust and long-term connections with their audience.

Is This What You Need?

✔ I want to build brand awareness with the right audience, not just the biggest audience.
✔ I want to increase meaningful engagement on my social media platforms.
✔ I want to generate high-quality leads through genuine connections.
✔ I want my brand’s message to be shared authentically by trusted voices.

If this resonates with you, don’t wait. The right creators can shape your brand’s story before your competitors do. Contact us today to discover how our authentic influencer marketing strategies can help your brand grow.

Frequently Asked Questions

What is your approach to developing a marketing strategy?

As an award-winning influencer marketing agency, we have a comprehensive approach to developing a marketing strategy that is tailored to your needs. We utilise the Kobe Relevance Concept (KRC) to determine Brand Ambition and address Common Objections. This ensures that our strategy aligns with your brand’s vision and tackles potential hurdles.

Understanding your target audience is crucial in formulating effective content pillars and choosing the right platforms. We analyse audience demographics and behaviours to create content that resonates and choose the right platform that maximises reach and engagement. We leverage data to pair the right social media influencers with your campaign. By analysing your marketing goals and the target audience, we select influencers whose followers align with your target market, ensuring the campaign’s effectiveness.

Can you provide examples of past campaigns and their results?

As a leading influencer marketing company, we work across various verticals including FMCG, Retail, Finance, Travel, F&B, and Government. Our experience in influencer marketing spans numerous successful campaigns. For detailed case studies and the results of our past campaigns, please visit our Case Studies page.

How do you measure the success of a campaign?

This is indeed the million-dollar question. We measure the success of an influencer marketing campaign through a combination of quantitative and qualitative metrics. Social media metrics such as likes, shares, saves, and comments help us determine the relevance and shareability of content. We also analyse audience sentiments to gauge the qualitative impact of the campaign. Additionally, we combine organic content with media budgets to boost creator content, expanding reach and achieving specific brand goals such as lead generation, sales, and brand actions.

What is your pricing structure and what does it include?

Our pricing structure covers an end-to-end scope of work and is divided into two distinct models: Always On Monthly and Campaign based. Both pricing structures include deliverables such as the number of content pieces, reach, and campaign duration for planning. Pricing is dependent on the campaign brief. For specific pricing inquiries on our influencer marketing solution, please contact us at contact@getkobe.com.

How do you stay current with industry trends and changes?

We stay current with industry trends by actively engaging with social media influencer content to learn about the latest trends, music, content hacks, and language lingo. We also learn from creators about their challenges and successes, which helps us understand what works well with their audience.

Additionally, we gather insights from our brand clients about industry challenges and cross-pollinate this information with insights from our partners like Meta and TikTok. This helps us formulate the most effective strategy and solution for our clients.

How can I be sure of the ROI of my influencer campaigns?

Our transparent process provides detailed analytics, allowing you to track every aspect of your marketing campaign’s performance. By monitoring engagement, conversions, and other key metrics, you can clearly see the return on investment, ensuring that each dollar spent is effectively contributing to your business goals.

Will the content align with my brand message?

You have full approval rights over all content before it’s published. This ensures that every piece of content created is consistent with your brand’s voice and messaging, maintaining the integrity of your brand’s communication and preventing any misalignment or misrepresentation in your campaigns.

Are influencer metrics reliable?

We provide verified performance metrics and detailed engagement reports, offering transparency and confidence in the authenticity of your campaign’s impact. This ensures you are making decisions based on accurate data, leading to more effective strategies and better overall results.

Will campaigns stay within budget?

Our transparent pricing and budgeting tools ensure you maintain financial control throughout your campaigns. We provide clear cost breakdowns and avoid hidden fees, helping you stay on track and avoid any surprises, ensuring that your campaigns are both cost-effective and within budget.

How will you handle negative backlash?

Our proactive monitoring and crisis management protocols ensure swift and effective responses to any negative issues. We protect your brand’s reputation by addressing concerns quickly and transparently, mitigating potential damage and maintaining public trust in your brand.