Influencer Marketing Vietnam
Vietnam is a Southeast Asian country on the South China Sea known for its beaches, rivers, Buddhist pagodas and bustling cities. Vietnam, a one-party Communist state, has one of South-East Asia’s fastest-growing economies. Despite the pandemic, Vietnam’s digital economy has seen rapid growth and is expected to reach $52 billion by 2025.
Following the growth of the digital economy, there has been an increase in the use of influencer marketing in Vietnam. According to DI marketing, more than 60% of internet users in Vietnam across all ages have interacted with an influencer. Another 45% of them went a step further by leaving a comment on the posts. As the digital market changes, the new behavioral trends have forced companies to rethink their marketing strategy. Without a doubt, leveraging on the power of influencers will help brands in competing in the Vietnamese market.
VIETNAM: SOCIAL MEDIA MARKETPLACE
Vietnamese companies have started a string of new social networks in a bid to crack a sector dominated by Facebook. Which boasts more than 74 million users out of a population of over 97 million. The normal measure of time that Vietnamese go online is about 7 hours, including 2H 21Min using social media. 84% of Vietnamese between the ages of 18-29 get their daily news from the internet. Just like many countries, the age group that access news through social media tend to be younger, more educated and wealthier.
70.3%
Internet
Penetration
Rate
73.7%
of Vietnamese Are
Active Social
Media Users
2H 21Min
Average Daily Time
Spent Using
Social Media
INFLUENCER MARKETING TRENDS
- Facebook is the most used platform in Vietnam, followed by Youtube
- According to Rakuten Insights, 48% of females and 42% of males are willing to make purchases on brand-influencer collaboration
- Rap related content has gartnered a huge amount of attention in 2021
- According to AnyMind, the top 3 verticals in influencer marketing is Arts & Entertainment, Fashion & Beauty, and Food & Beverage
- Tiktok made a significant breakthrough in 2021 and is now one of the most used platform in Vietnam
WHY INFLUENCER MARKETING ?
#Build Trust
To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.
#Increase Engagement
Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.
#More Affordable
Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget is smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.
HOW TO GET STARTED WITH INFLUENCER MARKETING?
There are two ways to get started with influencer marketing.
Reach out to influencers directly.
Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have, and the minimum outreach that can be hit.
Engage an influencer marketing agency
Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.
KOBE : asia's leading Influencers marketing platform
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Vietnam market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.
30,000+ KOLs
100M+ Outreach
14 Countries
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing Vietnam by the most efficient and fast way from the comfort of your home.
TYPES OF INFLUENCER
Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.
Macro Influencers: They are established vloggers, bloggers and models with a sizeable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it will help to build trust within their followings.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.
what we do for our clients
PLAN
We plan out an attractive content angle and find relevant Vietnamese Influencer for your brand with our A.I. Platform
EXECUTE
We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign
REPORTING
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
BILLING
Hassle free payment procedures, zero worries on budget allocating and Influencer payments
POWER YOURSELF UP WITH A.I
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
Our Influencers
@LOTUSNIE
@JSOL.THAISON
@HUONGNG
@HANZVUUU
@KERSTIYYAA
@LUCKYONTHE13TH
@NNTAMZ
@TH.NHEN
@POXIEEE
@ZINONGUYEN
Successful influencer markeTING campaigns
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.