While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand words” speaks a lot about the importance of imagery – getting your message across to your audience. As we all know, Instagram only allows you to make a post if you upload a picture! An image that stands out in a visual-focused platform can potentially boost your brand’s social media presence.
However, understanding this concept does not stop here. Images are important, however, with social media cluttered with millions of images, the puzzle here will be to create thumb stopping content. We are a local influencer specialist that deliver consumer-first social media marketing campaigns and work with different clients to produce creatives for our content. Read on to discover three creative Instagram ideas and tips that can help you get that desired engagement on your next branded content!
Creative Instagram Idea #1 - Creative Overlays
Firstly, overlays are images or textures added as an extra layer to a photo. Creative overlays can effectively summarise the concept of the photo and bring out your brand’s attributes.
The collaboration between PUBG MOBILE and Mountain Dew features an example of creative overlays. The campaign’s objectives to create awareness for this collaboration was achieved through attractive and creative overlays using Mountain Dew’s iconic green lighting.
Moreover, using your brand colours to blend with the aesthetics of the photo helps your post to stand out since it is more appealing. The influencers also posed with the MD bottles to mimic a PUBG in-game play to gel this collaboration together. See more examples here or click here to find out more about this campaign!
PRO-TIPS:
- Use your brand colours to emphasise your branding and create recognition.
You could also use a green screen to make the post extra attractive and stand out!
Creative Instagram Idea #2 - Composition of concepts
Next, composition of concepts helps to give a fresh perspective on things. In this example, we are combining the concept of a recipe and a receipt.
HPB’s recent Ramadan campaign aimed to increase awareness of sugar content in beverages during the fasting period. In this campaign, influencers incorporated visual templates and healthy drink recipes for easy reference. A QR code is provided, in addition, to view other options of fruit infused drinks provided by HPB .
This concept is ideal for food related campaigns as it gives a clear visual of the ingredients. Furthermore, it is a great way to help followers know exactly what ingredients are used, so that they can bookmark them to recall and access it.
PRO-TIPS
- Don’t be afraid to mix and match different concepts to make it unique to your content.
- QR codes are a great way to shorten the information and keep it simple and aesthetically pleasing.
Creative Instagram Ideas #3 - Labels
Lastly, labels are a clear and direct visual aid that draws attention to the key points in the photos. In other words, it gives direct details on the main features of the image.
Asus’s #GlamUpTheTech campaign on Instagram demonstrates how labelling can be used to bring out the accent of the product. As part of the campaign, @qhventures included the key features of Asus’s Zenbook by labelling them in the photos he took. He also used arrows to highlight the Zenbook’s quality characteristics. See more here!
(right photo) Blurring the photos to highlight the ‘auto tilt’ function is a brilliant way to bring focus to that particular feature. While labelling is particularly ideal for tech companies to highlight product features to end-consumers, it also brings about convenience to show the distinct feature through an image.
PRO-TIPS
- Use legible texts and fonts, and make sure colours are visible on images with background.
- Arrows are encouraged as visual aids to point directly to the feature that you want to highlight
To conclude, the three campaigns mentioned above were well carried out via the different creative ways introduced. Coming up with your own unique yet creative content could be time-consuming and challenging. Alternatively, you may consider engaging with influencers to spread your brand message with their different creative angles. Having said that, there is no rule in creativity, so explore, experiment and experience how these ideas can help your content reach greater heights!
