Influencer Marketing Malaysia
Malaysia has one of the most vibrant economies in Southeast Asia. Known for its strong manufacturing sector, the country is one of the world’s top electronic companies’ production bases. Aside from that, Malaysia is located in the heart of a growing region with plenty of investment opportunities. With the potential growth, the World Bank estimates that Malaysia will achieve high-income economic status by 2024.
The rise of the internet and social media in the digital landscape goes hand in hand with the economic growth. Hence, a wave of opportunities was brought in for brands looking to market online. Consumers are also seeing new options to consume and access content. This shifts traditional forms of marketing to new ones to reach out to the target audience. As a result, influencer marketing has become the go-to option in Malaysia’s social media scene to cut through the noise online.
MALAYSIA: SOCIAL MEDIA MARKETPLACE
Because of the digital wave that is sweeping the ASEAN region, influencer marketing is more popular in Malaysia. Almost everyone in Malaysia, regardless of age, has a social media account. The majority of Malaysians, 28 million out of 32.5 million, are active social media users. As such, brands are waking up to the power of influencer marketing. According to Digital 2021 Malaysia, Malaysians spend 9h 17 min on the internet. This ranks Malaysia second worldwide after Philippines for time spent on the internet. Given the high amount of time spent online, influencer marketing is no doubt a channel for brand growth and visibility.
84.2%
Internet
Penetration
Rate
86%
of Malaysian Are
Active Social
Media Users
3H 01Min
Average Daily Time
Spent Using
Social Media
INFLUENCER MARKETING TRENDS
- Malaysians of all ages resonate and take well to music-focused ads.
- According to Rakuten Insights, 59% of respondents made a purchase that is endorsed by an influencer.
- With an average of 7.2 hours per week spent watching online videos, Malaysia is the most video-consuming country in Southeast Asia.
- Digital videos are popular among internet users aged 16 to 34. (GMI)
- Popular influencer categories are beauty, food, fashion and lifestyle.
- 8 out of 10 Malaysian use social media for product reviews.
WHY INFLUENCER MARKETING ?
#Build Trust
To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.
#Increase Engagement
Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.
#More Affordable
Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget is smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.
HOW TO GET STARTED WITH INFLUENCER MARKETING?
There are two ways to get started with influencer marketing.
Reach out to influencers directly.
Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have, and the minimum outreach that can be hit.
Engage an influencer marketing agency
Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.
KOBE : asia's leading Influencers marketing platform
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Malaysia market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.
+30,000 KOLs
100M+ Outreach
14 Countries
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing Malaysia by the most efficient and fast way from the comfort of your home.
TYPES OF INFLUENCER
Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.
Macro Influencers: They are established vloggers, bloggers and models with a sizeable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it will help to build trust within their followings.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.
what we do for our clients
PLAN
We plan out an attractive content angle and find relevant Malaysian Influencer for your brand with our A.I. Platform
EXECUTE
We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign
REPORTING
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
BILLING
Hassle free payment procedures, zero worries on budget allocating and Influencer payments
POWER YOURSELF UP WITH A.I
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
Our Influencers
CHARLES TEE
KAKA AZRAFF
SHAHMEER NASHRUL
SOPHIA ALBARAKBAH
MEERQEEN
FARRAH KHAIRINA
JESTINNA KUAN
LUCAS LAU
GLADISH CHAN
liA natalia
Successful influencer markeTING campaigns
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.
HYPE Clothing CO
Influencers were given the freedom to express what “HYPE” means to them. Incorporating the trendy and versatile pieces into their style, they each created an unique outdoor lookbook. As such, they were able to not only bring out the beauty of street style, but also showed how Hype’s fashion products can be worn by everyone.
Total Outreach: 479,893
Engagement Rate: 14.08%
Facebook Taknak Scam
As we scroll through our phones daily, we come across a ton of financial scams. We choose to ignore it, but many others fall prey to their deception. Despite the barrier towards educational content, the Key Opinion Leaders (KOL) were able to capture the audience’s attention. Using different methods, they shared their own personal or a third party experience of a too good to be true financial scam. After which, they taught the three methods to preventing financial scams: “Spot, Check, Report.”
Total Outreach: 1,599,075
Engagement Rate: 3.55%