Mukbang has taken the world by storm, and Singapore is no exception. For those who don’t know, mukbang is a popular genre of live streaming or video content where influencers eat large quantities of food while engaging with their audience. Whether it’s an insane food challenge or a simple appreciation of flavours, Singapore’s mukbang influencers have gained a dedicated following by combining massive meals with entertaining commentary. In the highly competitive world of influencer marketing in Singapore, these food lovers have carved out a niche for themselves, captivating audiences with their appetites and engaging personalities.
Here are four mukbang influencers from Singapore that you should start following for your daily dose of epic eating and entertainment.
1. Zermatt Neo (@zermattneo) – 663K Followers
Zermatt Neo is arguably Singapore’s most famous competitive eater and mukbang star. With an impressive 663K followers, Zermatt has built a reputation for tackling gigantic food portions with ease, from massive burgers to enormous bowls of ramen. His sheer ability to eat more than what most people can dream of is what keeps his audience coming back for more.
Zermatt’s Instagram account features a mix of food challenges, restaurant reviews, and casual meals. He has competed in various eating competitions both locally and internationally, making him a recognisable name in the food and mukbang community. His charming personality and down-to-earth demeanour make his content enjoyable, even if watching someone eat mountains of food is not something you would typically do.
Zermatt’s ability to engage with his fans while indulging in outrageous food portions showcases the effectiveness of KOL marketing in the food and lifestyle space. Brands looking to promote their food products or restaurants can benefit greatly from his massive following and wide reach in the digital world.
2. Sarah Ow (@inthemouthplease) – 13.2K Followers
Sarah Ow, also known as @inthemouthplease, is a rising star in Singapore’s mukbang scene. With 13.2K followers, Sarah’s content revolves around indulging in comfort food, snacks, and local favourites. Her mukbang videos stand out for their relaxed and intimate style, often featuring her reactions to the food she’s enjoying, which resonates well with her audience.
What sets Sarah apart is her love for trying out new dishes and giving her honest reviews. She brings a genuine enthusiasm for food, which helps create a strong connection with her followers. Whether she’s devouring a giant plate of chicken rice or indulging in an all-you-can-eat buffet, Sarah’s content is relatable and satisfying for her growing audience of food lovers.
3. Peggie Neo (@neopeggie) – 116K Followers
Peggie Neo is another well-known name in the mukbang and food influencer community in Singapore. With 116K followers, Peggie’s content primarily focuses on food challenges where she devours enormous portions of food in front of the camera. Her YouTube and Instagram videos are filled with mouth-watering meals, from fast food feasts to international delicacies.
Peggie’s eating challenges are legendary, and she’s always on the lookout for new food trends or giant meals to tackle. Her friendly and easy-going nature draws viewers in, while her impressive appetite keeps them hooked. Peggie’s Instagram feed showcases not only her mukbang content but also glimpses into her life, making her a relatable figure for her audience.
4. Gregory Leow (@gregoryleow) – 7K Followers
Gregory Leow might have a smaller following at 7K, but his passion for food shines through in his content. Gregory’s mukbang videos are a combination of hearty meals and thoughtful commentary. He often features local Singaporean dishes in his videos, celebrating the rich and diverse food culture of the city.
Conclusion
These four mukbang influencers are redefining food content in Singapore’s influencer scene. From competitive eaters to food reviewers, each of these personalities brings something unique to the table, whether it’s tackling giant food challenges or sharing the joy of a simple meal with their followers.
If you’re a brand looking to explore influencer marketing in Singapore, collaborating with mukbang influencers can be a great way to promote food products, restaurants, or food delivery services. Their loyal followings and unique content styles can help you reach new audiences while showcasing your products in an authentic and engaging way.
At Kobe, we specialise in connecting brands with influencers and KOLs who can help elevate your marketing campaigns. If you’re interested in taking your brand to the next level through mukbang influencers or other KOLs, don’t hesitate to reach out to us and find out more!
