Real Stories, Real Support: Advocates Speak Up for Mental Health
#ItsOKAYtoReachOut
Mental health conversations need authenticity. To break the stigma and encourage help-seeking behavior, the Health Promotion Board turned to Kobe to find creators who could share real, personal experiences.
By selecting influencers who resonated with different demographics, the campaign delivered raw, heartfelt stories—showing that it’s okay to reach out, and help is always available.
Because when the right voices speak up, more people listen.
