UOB’s Own Superfans Lead the Way.
The best advocates aren’t just influencers—they’re real users. For UOB, Kobe identified creators who were already UOB customers, leveraging their firsthand experience to share the real benefits of the UOB One Account.
These superfans weren’t just promoting—they were breaking down exactly how they use their UOB account to earn higher interest, simplify banking, and maximize rewards. Their content resonated because it was authentic, experience-driven, and relatable.
Because when you truly love a product, sharing it comes naturally.
