The Philippines is already home to some of the biggest influencers in the world, such as Niana Guerrero and Bretman Rock. They have captivated millions with their talent, authenticity, and charisma.
As we step into the second half of 2024, a new wave of Filipino influencers is emerging, set to making it bigger. These ten rising stars are expected to take the social media world by storm; therefore, they will grab everyone’s attention with their fun, creativity, and passion.
Their ideas and genuine personalities are winning over audiences, setting new standards in the digital world. Join us as we explore the stories of these trendsetters who are the trendsetters in the Philippines social media presence.
1. Ayn Bernos
Ayn Bernos is a Filipino content creator, entrepreneur, and beauty queen with 1.4m TikTok followers and 177k Instagram followers. She gained fame through her content on social media platforms, where she discusses a range of topics including self-love, body positivity, beauty, and fashion. Hence her diverse content resonates widely with her audience. Ayn is also known for her participation in the Miss Universe Philippines 2021 pageant. She made a significant impact with her advocacy for inclusivity and representation through the pageant.
She co-founded Morena the Label, a brand that celebrates Filipina beauty and aims to empower women of all skin tones. Her influence extends across various digital platforms, hence making her a popular figure in the Filipino influencer community.
2. Abi Marquez
Abi Marquez is a well-known Filipino-American food content creator. She has gained significant attention on TikTok (3.7m followers) and Instagram (1.1m followers) for her easy-to-follow recipes.
With over 97 million TikTok likes, Abi is popular for her content that highlights various cultural cuisines and comforting dishes. She studied restaurant management and hospitality at the University of the Philippines, and her online success began during the pandemic.
Her authentic and educational videos have earned her awards such as Foodie Creator of the Year at the 2023 TikTok Awards and a 2024 Webby Award nomination. Abi’s viral content includes unique takes on traditional Filipino dishes, using her platform to promote Filipino cuisine globally.
3. Jujumao
Juju Imao, known as Jujumao on TikTok (2.6m followers) and JujuMaoEats on Instagram (1.1m followers), is a rising digital creator. He has transitioned from a real estate agent to becoming a global food sensation.
Despite lacking formal culinary training, Juju has made an impact with his bite-sized cooking videos. His content often features Filipino and Japanese cuisine.
Driven by a lifelong passion for cooking, Juju’s content has resonated widely, allowing him to build a connection with viewers. His innovative approach and user-oriented content have helped him create a global following in less than two years. This has made him a popular figure in the food content creation space.
4. Rose Marie Molina
Rose Marie Molina is a Filipino influencer and young mother who has carved out a niche for herself on social media. She first started gaining followers on TikTok by sharing her daily life as a teen mom and student. Rose often provides a raw and authentic glimpse into her content, leading to a rapid increase in her following.
Today, Rose Marie is a thriving influencer with 1.6 million followers on TikTok. She continues to share her daily life as a young mother while also making lifestyle and beauty content. Her relatable posts, which often include tips, tutorials, and personal stories, have garnered a dedicated following. She also has attracted numerous brand endorsements
5. Yanyan De Jesus
Yanyan De Jesus is a Filipino dancer, choreographer, and social media influencer. He gained popularity through his dance videos on platforms like TikTok (22m followers) and Instagram (245k followers), where he posts his dance skills and creative choreography.
Yanyan is known for his energetic dance routines, often set to popular music tracks. His content has attracted a large following, making him a popular internet star in the online dance community.
6. Ry Velasco
Ry Velasco is a Filipino influencer, content creator, and YouTuber. She is known for her lifestyle, fashion, and beauty content, which she shares on platforms like YouTube (947k subscribers), TikTok (305k followers) and Instagram (406k followers). Ry has gained a large following for her relatable videos, including vlogs, makeup tutorials, fashion hauls, and travel diaries. Her approachable personality and stylish aesthetic have made her a popular figure in the Filipino influencer industry.
7. Bella Racelis
Bella Racelis is a 22-year-old Filipino influencer known for her presence across multiple social media platforms. She has a growing following on Instagram (834k followers) and on TikTok (512.8k followers), where she shares beauty, fashion, and lifestyle content. Bella is also an active vlogger on her YouTube channel, which has 1.27 million subscribers.
On YouTube, she shares a diverse range of content, including insights into her college life, life updates, beauty tips, haul videos, and travel vlogs. Bella also often features her friends in her content, adding a personal touch to her videos.
8. Rain Matienzo
Rain Matienzo is an influencer who has been gaining popularity across various social media platforms. She has 24,000 followers on Instagram and 378,300 followers on TikTok. On these platforms, she shares a diverse range of content including beauty, health, comedy, and lifestyle. She also often documents herself running, showing her commitment to fitness.
Rain’s adventurous personality is shown in her travel content, where she does a lot of different activities in different places. Rain frequently includes her friends in her posts, thereby adding a fun and relatable element to her content.
9. Denisse Sy
Denisse Sy is a 24-year-old influencer with 39,500 followers on Instagram and 392,400 followers on TikTok. Denisse’s content mostly revolves around her travels, beauty, and fashion.
She frequently shares Get Ready With Me (GRWM) videos, as well as travel and beauty tips, providing her audience with practical advice and inspiration. Her fun personality has attracted numerous brand endorsements, further establishing her as a popular figure in the Philippine’s influencer community.
10. Charmie Jane
Charmie Jane is a Filipino influencer residing in Cheshire, UK. She has a strong presence on Instagram with 329,000 followers, and notably, she frequently shares her beauty tips and routines.
On TikTok, where she has 158,100 followers, Charmie also includes Get Ready With Me (GRWM) videos, lifestyle content, and life updates. She enjoys sharing makeup and outfit inspirations with her audience.
Moreover, Charmie often features her brother in her content, adding a more personal touch to her posts. Her fun and relatable content has helped her build a dedicated following on both platforms.
Overall, these rising stars are bringing fresh, exciting content to social media and winning hearts everywhere. Moreover, their creativity, fun personalities, and genuine posts are making them the ones to watch.
As they continue to grow, they’ll keep inspiring and entertaining us all. So, stay tuned and follow these trendsetters as you book a brief consultation with us to enhance your influencer marketing!
