Thai beauty influencers are making a big impact on social media, attracting followers from around the world. They share a mix of traditional Thai beauty tips and modern makeup trends, helping to shape new beauty standards. These influencers post about skincare routines, makeup techniques, and even lifestyle and wellness, connecting with millions of people. Their content is fun and relatable, hence making them popular in the beauty and fashion industry online.
These influencers also collaborate with well-known beauty brands, attend international fashion events, and offer personal insights into their daily lives. By blending their cultural heritage with contemporary beauty trends, Thai beauty influencers continue to attract and influence a diverse global audience.
1. Nune Noppaluck (@nobluk)
Nune Noppaluck is a well-known Thai beauty influencer and content creator. She has gained a large following on social media platforms like Instagram (582k followeres) and YouTube (1.15m subsribers). She shares beauty tips such as makeup tutorials and skincare routines, and lifestyle content.
Moreover, Nune is popular for her detailed and easy-to-follow tutorials, which make beauty and skincare accessible to a wide audience. Her fun personality and expertise have made her a trusted source in the beauty community. Through collaborations with beauty brands and regular interaction with her followers, Nune continues to influence beauty trends and inspire her audience.
2. May Buranasiri (@dailycherie)
With 751k followers on her Instagram and 318k YouTube subsribers, May Buranasiri shares a variety of content, such as makeup tutorials, fashion tips, skincare routines, and lifestyle vlogs. May is known for her chic and trendy style, often showing the latest fashion trends and beauty products. Her content along with relatable personality have made her a favorite among beauty and fashion enthusiasts.
Additionally, her social media page is a go-to for glam makeup inspiration, offering followers detailed guides and innovative looks. Through her collaborations with well-known brands and her active presence on social media, May continues to inspire and influence her audience in the beauty and fashion industry.
3. Saira Mirror (@sairamirror)
Saira Mirror, whose real name is Saira Wongsuwan, is a notable Thai beauty influencer with 1.2 million followers on Instagram. Despite her significant following, she hesitates to call herself a net idol. She began wearing a hijab after getting married and posting photos of herself in various styles on social media, with her husband as her main photographer.
Saira imports and designs her hijabs, showing their stylish potential and wrapping them in her unique, trademark way. Inspired by hijab fashion trends from abroad, she quickly gained popularity, appearing on talk shows and receiving movie offers. Despite facing criticism, Saira remains committed to her religious beliefs and continues to inspire with her fashionable hijab styles.
4. Fah Sarika (@fahsarika)
Fah Sarika is a Thai beauty influencer known for her chic makeup and casual fashion looks. She has built a big following on social media platforms like Instagram (705k followers) and YouTube (815k subscribers). She shares vlogs, beauty tips, makeup tutorials, and fashion advice.
Fah is popular for her elegant yet relaxed style, with trendy makeup and effortless fashion pieces. In addition to her work in beauty and fashion, Fah has also ventured into the movie and drama industry.
5. Icepadie Phavida (@icepadie)
Icepadie, whose real name is Phavida Pakviwat, is a Thai beauty influencer and blogger. She graduated from the Faculty of Communication Arts at Chulalongkorn University and is the daughter of actress Kanchana Pakviwat. With over 407,000 followers on Instagram and 852,000 subscribers on YouTube, Icepadie shares a range of content such as vlogs, beauty and fashion tips, reviews, and glimpses into her life as a mom with her daughter. She is particularly popular for her love of Japanese-style makeup, which features prominently in her content.
Thai beauty influencers are making a bigger impact in the Southeast Asian social media industry with their content. From stylish hijabs to chic makeup tutorials, they set trends and inspire followers worldwide. Their influence extends beyond beauty, therefore shaping fashion and lifestyle choices. If you’re looking to collaborate with top influencers to boost your brand, consult with us here to connect with the right marketing influencers for your needs.
