In this modern era where social media reigns supreme, platforms like Instagram have become invaluable resources for those seeking motivation, education, and inspiration in their fitness journeys. No longer confined to traditional gyms or fitness classes, people now turn to their favourite influencers for workout tips, healthy lifestyle advice, and that much-needed push to stay active. If you’re looking to populate your feed with some fitness content or searching for candidates for your KOL marketing campaign, this list highlights ten remarkable women who are inspiring countless people to transform their lives by embracing fitness.
1. Cheryl Tay (@cheryltaysg) – 71.1K followers
Cheryl Tay is a prominent fitness influencer, coach, and triathlete who has cultivated a strong social media presence thanks to her passions for running, swimming, cycling, and CrossFit. Cheryl’s fitness journey goes beyond just physical training—her personal struggles with body dysmorphia and past challenges with self-image have shaped her advocacy for mental well-being and body positivity. On Instagram, Cheryl shares workout tips, training updates, and fitness inspiration with the goal of encouraging her loyal following. Her work exemplifies how fitness (and effective influencer marketing in Singapore) can be a tool for self-empowerment and emotional healing, resonating with followers who appreciate her honest and motivational content.
2. Tyen Rasif (@tyenrasif) – 183K followers
Tyen Rasif is a multi-talented Singapore-based fitness influencer and personal trainer who has built a prominent presence in the health and fitness space. A certified personal trainer with experience competing in bodybuilding, Tyen also reached the finals of Miss Universe Singapore 2018. Her content spans across fitness, bodybuilding, and lifestyle topics, showcasing her diverse interests and dedication to health. Through her social media platforms, Tyen promotes practical fitness tips and healthy living, inspiring her followers to engage in active lifestyles.
3. Natalie (@nattylifts) – 27.6K followers
Natalie is a certified ACE personal trainer and fitness influencer focused specialising in strength training and high-intensity interval training (HIIT). Her content promotes sustainable fitness practices and varied workout routines that incorporate not just weight training and HIIT but also yoga and pilates. While she’s a big fitness buff, she also emphasizes balance by indulging in her favourite foods on weekends while maintaining a disciplined exercise regime. With over 27,000 followers, she shares her fitness journey to inspire others to pursue healthier lifestyles.
4. Kelyn Lau (@kelynlau) – 10.6K followers
Kelyn Lau is a Singapore-based fitness influencer and personal trainer. She gained attention in the fitness world after participating in the NutriGirl 2015 competition, which opened doors to her career as a trainer. Kelyn’s content focuses primarily on gym workouts, with an emphasis on weight training, and she actively shares her fitness journey on Instagram.
5. Ria (@riallyitsme) – 9.4K followers
Ria is an up-and-coming influencer in the fitness space recognised for her dedication to promoting an active lifestyle. Her content primarily revolves around fitness routines, workout tips, and motivational posts that emphasises the importance of consistency and self-discipline to help her followers stay fit and healthy. Ria engages her audience by sharing her personal fitness journey and the ups and downs of maintaining a healthy lifestyle, making her a relatable figure for her followers.
6. Weiyu (@ongweiyu) – 19.4K followers
Weiyu is a personal trainer and fitness influencer with a growing following on social media as well as the founder of GetGoing Tribe, which is known for its many collaborations with other fitness brands. She uses her social media platform to offer insights into her workout routines, share fitness tips, and promote health-conscious products. Her content is not only focused on training, but also on promoting balance, including indulging in sweet treats while maintaining her fitness goals.
7. Valerie Ng (@val.nsm) – 74.8K followers
Valerie Ng is a popular fitness influencer and personal trainer known for her expertise in weight lifting and strength training. As a certified coach, she helps individuals achieve their fitness goals through tailored programs that focus on building strength, improving endurance, and fostering a healthy lifestyle. Valerie’s dedication to fitness goes beyond just workouts—she emphasizes the importance of proper form, mindset, and consistency. Her approach has earned her a loyal following, and she is recognized for her ability to motivate and guide others on their fitness journeys.
8. Jamie Pang (@jamiepang) – 203K followers
Jamie Pang is a prominent Singapore-based fitness influencer known for her dedication to CrossFit, bodybuilding, and running. Having started her fitness journey in 2016 after transitioning from a corporate job, Jamie quickly embraced an active lifestyle. She often shares her experiences with various sports, including bouldering, yoga, Pilates, track, touch rugby, and netball. Her influence extends across platforms like Instagram and TikTok, where she shares workout tips, fitness inspiration, and motivational content. Her story is a testament to the transformative power of fitness, as she describes the gym as a “safe haven” that shaped her discipline and resilience.
9. Jia En (@iamjiaen) – 123K followers
Jia En, also known as Tiong Jia En, is a popular fitness influencer who has gained a significant following for her dynamic fitness journey. She is a spin and Pilates instructor at Absolute Cycle, motivating her community through her engaging workouts and positive outlook on life. Her Instagram account, where she has over 120,000 followers, is filled with motivational posts and glimpses of her active lifestyle.
10. Jamie Teo (@jmeteo) – 118K followers
Jamie Teo is a Singaporean fitness influencer, actress, and entrepreneur. She was crowned Miss Singapore Universe in 2001 and has since remained active in the public eye through various ventures. Teo is passionate about fitness and frequently shares workout routines and healthy living tips on her Instagram, where she has amassed a significant following. She also promotes wellness and skincare through her brand, Collab.sg.
Conclusion
The thriving fitness community in Singapore features many inspiring personalities who empower their followers to pursue their fitness goals with confidence. By sharing their personal journeys and expertise, they foster a sense of community and encourage others to embrace healthier lifestyles. Whether you’re looking for workout inspiration, nutrition advice, or simply a boost of motivation, these influencers are excellent sources to elevate your fitness game!
Interested in partnering with these established personalities to boost your fitness brand? Kobe is here to help. With our patented management system and proprietary influencer data, we’re the experts you can trust to match you with influencers of various tiers for your marketing needs.
Get in touch with us today to learn more about how our award-winning expertise can help grow your brand.
