DBS Bank

Online

Before Kobe:

Previously, people had to visit DBS’s physical branches in order to open an account. Waiting time for such account opening services usually takes an estimated time of 45 mins to complete (non-bank account holders). However, people are able to account their website via DBS Online as well. As a result, DBS engaged in Kobe hoping to increase the awareness of their online account opening services.

After Kobe:

Influencers’ shared their personal stories and their personal reasons for opening an account, capturing greater audience’s attention. In general, people are more aware of the concept of opening an account online and its convenience.

Results:

327,338 outreach and 13,622 engagements