YouTube has become a hub for food lovers worldwide, offering endless inspiration, tutorials, and travel adventures through the lens of creative food YouTubers. From exploring exotic street foods to perfecting dishes at home, these food influencers are reshaping how we experience global cuisines. Here’s a look at 10 of the best food YouTubers who serve up content that’s not only mouthwatering but also deeply engaging. Whether you’re a brand looking to explore KOL marketing or just someone hungry for food inspiration, these creators won’t disappoint.
1. About To Eat (@AboutToEat) – 1.21M Subscribers
If you’re looking for a food YouTube channel that combines creativity, precision, and passion for good eats, About To Eat is a must-follow. With 1.21 million subscribers, they have cultivated a dedicated fanbase by exploring the intricacies of various cuisines. Whether it’s a deep dive into a specific dish or a feature on a local food scene, About To Eat presents food stories with artistry. Their beautifully shot videos, informative narration, and love for the culinary world make them stand out in the influencer space.
2. The Food Ranger (@thefoodranger) – 5.93M Subscribers
Trevor James, better known as The Food Ranger, has 5.93 million subscribers and is a go-to source for anyone seeking international food adventures. His channel focuses primarily on street food, where he takes viewers on immersive food journeys across Asia, the Middle East, and beyond. Trevor’s energetic persona and adventurous palate make his content irresistibly watchable
3. Strictly Dumpling (@strictlydumpling) – 4.25M Subscribers
Run by Mike Chen, Strictly Dumpling is the ultimate comfort food channel, especially if you’re a fan of dumplings, noodles, and everything deliciously carb-loaded. With over 4.25 million subscribers, Mike’s infectious enthusiasm for food makes his videos an enjoyable escape into the world of comfort and street foods. As a prominent social media influencer, Mike Chen has tapped into the hearts (and stomachs) of food lovers, which makes him an excellent candidate for influencer marketing campaigns, particularly those targeting the Asian food market.
4. Zermatt Neo (@ZermattNeo) – 570K Subscribers
Known for his unbelievable food challenges, Singapore-based food influencer Zermatt Neo brings an exciting twist to food content creation. With 570K subscribers, he doesn’t just eat; he conquers massive food portions while still providing honest reviews. As a well-known social influencer in Singapore, Zermatt’s videos reflect the vibrant food scene in the region.
5. Tina (@Doobydobap) – 3.98M Subscribers
Food meets lifestyle with Tina, better known as Doobydobap. With close to 4 million subscribers, her content is a refreshing blend of recipe videos, food reviews, and personal vlogs that dive into food culture. Tina’s bright personality and approachable cooking tutorials make her a favourite among millennials and Gen Z.
6. Binging with Babish (@babishculinaryuniverse) – 10.2M Subscribers
When it comes to recreating iconic dishes from film and television, nobody does it better than Binging with Babish. With 10.2 million subscribers, Binging with Babish has carved out a niche in the YouTube food community by recreating meals from pop culture, alongside classic recipes that are easy to follow. His cinematic style, paired with a fun twist on food content, has made him one of the most recognizable figures in the culinary influencer space. His reach is massive, making him an ideal partner for brands looking to explore influencer marketing opportunities in the food and entertainment sectors.
7. Mark Wiens (@MarkWiens) – 10.8M Subscribers
Mark Wiens is a household name in the world of food YouTubers, boasting 10.8 million subscribers. His specialty? Travelling the world to uncover the most authentic and flavourful street food experiences. Mark’s passion for food shines through in every episode as he eagerly digs into diverse cuisines, all while providing cultural context and food history.
8. Maangchi (@Maangchi) – 6.42M Subscribers
Known as the Korean cooking queen, Maangchi has 6.42 million subscribers and offers a treasure trove of traditional Korean recipes. Her warm personality and clear instructions make Korean cuisine accessible to people worldwide, which has won her a dedicated fanbase.
9. Ethan Chlebowski (@EthanChlebowski) – 2.9M Subscribers
Ethan Chlebowski has a straightforward mission: to make cooking fun and accessible for everyone. With 2.9 million subscribers, Ethan takes a scientific approach to food, breaking down recipes and cooking techniques in a way that anyone can follow.
10. Adam Ragusea (@aragusea) – 2.47M Subscribers
Adam Ragusea is the food science nerd we didn’t know we needed. With 2.47 million subscribers, Adam blends food culture, cooking tutorials, and scientific explanations behind kitchen techniques. His no-nonsense style, backed by a wealth of knowledge, has made him a go-to resource for those who want more than just recipes—they want to understand the “why” behind the food.
Conclusion
As seen from these 10 incredible food YouTubers, the food content world on social media is vast, engaging, and highly impactful. Whether you’re a brand focused on food, travel, lifestyle, or consumer goods, leveraging KOL marketing through partnerships with social media influencers can dramatically boost your visibility and brand engagement. Especially in regions like Singapore, where the food scene is thriving, tapping into the influence of these creators can provide significant returns on investment.
If you’re ready to connect with these influential figures and more, Kobe offers an extensive influencer marketing platform to help you reach the right audience. Don’t hesitate—contact us today to discover how influencer marketing can elevate your brand.
