Introduction We are sure you have seen social media users promoting big name brands on social media. From H&M (clothing store) to Mcdonalds, influencers…
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You have a product you want to promote. Therefore, you look for any influencer to get them to feature your product on their social media…
Did you know that influencer marketing has a specific way of measuring ROI (return of investment)? This is due to the unique nature of…
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Influencer marketing. It refers to marketing through influencers. Influencer marketing is relatively new to the scene. Therefore, changes are constantly being made, new trends are…
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
We have seen it all, from live streams to the 24 hour stories. The social media features today have been geared towards real time content….
Are you more likely to believe in what you hear on television or what you hear from your close friends? Well, when it comes to…
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