Simon Khung, who goes by the name of Simonboy online, is a living testament to the power of resilience and reinvention. After battling 16 years of drug addiction, Simonboy has successfully transformed his life into a multifaceted career as a TikTok influencer, entrepreneur, and advocate. Driven by a mindset of taking every opportunity, he regularly collaborates with some of the most well-known personalities in town, whether it’s promising business ventures or influencer marketing in Singapore. His journey, fueled by unwavering support and relentless determination, is an inspiring story of turning hardship into opportunity. Here are five intriguing aspects of his remarkable journey.
1. Simonboy Once Bought His Partner a 5-Figure Diamond Rolex to Show His Appreciation
Chloe—known online as Simongirl—has been a pillar of support throughout Simonboy’s transformation. Despite working a “very normal job” and earning a modest salary, she stood by him through thick and thin and was pivotal to his success. Now that Simonboy’s ventures have flourished, including the establishment of his marketing and creator agency, Peace Street Productions, he regularly returns the favour in many ways such as gifting her a luxurious five-figure diamond Rolex—a symbol of gratitude for her steadfast support during his times of hardship.
2. The Proud Owner of His Own Production Company and Clothing Brand
Simonboy’s entrepreneurial journey began with the launch of his clothing brand, CHANCE. With the invaluable support of his then-girlfriend Chloe, they managed to set up an online platform to sell his tees and the venture eventually became profitable. Not one to rest on his laurels, he later founded Peace Street Productions, a marketing and production company committed to bringing creative stories to life. As CEO and a passionate director, Simonboy transforms everyday challenges into engaging skits and reels that resonate with audiences across Singapore.
3. Appointed as the Singapore Anti-Narcotics Association’s First Ambassador
In a role that underscores his commitment to giving back, Simonboy was named the first ambassador for the Singapore Anti-Narcotics Association at a charity gala in June 2024. His responsibilities during this year-long appointment include delivering anti-drug talks in schools, mentoring at-risk youth, and creating compelling social media content featuring stories of recovery. Drawing from his own experiences with addiction, Simonboy remains dedicated to supporting those in recovery even beyond his official duties through KOL marketing partnerships with health brands like Nicorette.
4. Founded Various F&B Restaurants in Recent Years
Always on the lookout for new ventures, Simonboy has expanded his entrepreneurial portfolio into the food and beverage sector. He co-founded Singabola, a chicken rice stall that first made its debut at Yishun Industrial Park and later opened a second outlet at Keat Hong Community Centre. Although Singabola eventually closed due to operational challenges, his entrepreneurial spirit prevailed with the continued success of Kenwa Orenji, an Omakase restaurant that he launched together with business partners Kenny Thum and Kit Hong Seng.
5. Dipped His Toes in the World of Theatre
Simonboy’s creative flair on TikTok soon captured the attention of notable local directors. His film debut began with the 2023 Chinese New Year movie The King of Musang King by Jack Neo. Overcoming initial anxiety as a newcomer in the film industry, he later completed filming for last year’s CNY film King of Hawkers by Kelvin Sng. Alongside these projects, Director Boi Kwong expressed interest in casting him for an upcoming film about school bullies—a connection fostered through fellow internet celebrity Mayiduo 马一朵.
Conclusion
Simonboy’s evolution paints a vivid portrait of transformation that is inspiring to all. His journey reminds us that every setback can serve as the seed of a breakthrough, and that the bonds of support can illuminate the darkest paths. Rather than merely surviving, he’s embraced the art of reinventing himself, inviting all of us to consider how our own challenges might lead to unexpected triumphs.
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Image Credit: @simonboyyyyyyy
