In today’s tech-driven world, choosing the right product from the vast array of options on the market can be overwhelming. Virtually everyone has experienced the frustration of purchasing a tech gadget that fails to meet expectations or, the brand that created it did not deliver on its promises. This is where tech influencers step in, helping buyers narrow down their choices by providing clear, honest insights into the strengths and weaknesses of various products.
Tech influencers—often recognised as key opinion leaders—have the expertise to break down complex technologies into easily understandable content. Their reviews and recommendations not only guide consumers in making informed decisions but also provide a level of trust and transparency that traditional marketing often lacks.
Through KOL marketing, brands can leverage the influence of these experts to reach their target audience with authenticity and authority. In this article, we highlight the leading tech influencers on TikTok who are shaping the future of consumer tech and are thus worth partnering with.
1. Mary Bautista (@marybautistayt) – 991.6K followers
Mary Bautista is a renowned tech influencer and content creator based in the Philippines. She started her YouTube journey in 2013, building a reputation for her expertise in reviewing gadgets, smartphones, and other tech products. Her detailed, easy-to-understand reviews and tech-related insights have garnered her a large and loyal following across all major social media platforms like YouTube, Instagram, and TikTok.
2. Marques Brownlee (@mkbhd) – 2.2M followers
Marques Brownlee, or MKBHD as he’s better known as, is arguably the face of tech content creation today, a reputation that he earned through his unparalleled high-quality reviews of technology products like smartphones, laptops, and electric vehicles. His YouTube channel launched all the way back in the early days of the platform, has grown into one of the most influential in the tech community, boasting nearly 20 million subscribers and billions of views across his main channel and other platforms. Besides tech reviews, he hosts the Waveform Podcast, exploring technology and culture, and operates multiple YouTube sub-channels focusing on behind-the-scenes content, cars, and short.
3. Enobong Etteh (@booredatwork) – 750.7K followers
Enobong Etteh, widely recognised as Booredatwork online, ranks among the top tech influencers of today as well as the founder of the Booredatwork.com platform. His passion lies in reviewing all things tech, from smartphones to gaming gear technology and everything else in between, which is something that he started doing on YouTube in 2009 with a review of the Android Marketplace. Since then, he now boasts a loyal following of over half a million on his main channel. Beyond YouTube, Enobong has established a strong presence on Instagram, TikTok, and other platforms. His content is marked by a love for comics, video games, and all things tech, making him relatable to both mainstream tech enthusiasts and niche audiences.
4. Tomi Adebayo (@gadgetsboy) – 68.3K followers
Tomi Adebayo is a famous UK-based tech influencer who rose to online fame thanks to his in-depth tech reviews, unboxings, and product tutorials. His expertise also extends to smart car tours and discussions about technology’s integration into daily life. Beyond YouTube, he engages in influencer marketing and has collaborated with numerous high-profile brands such as Samsung, Nokia, HP, and Red Bull, contributing to launches and campaigns for cutting-edge devices. With his passion for technology and commitment to engaging content, GadgetsBoy now stands as a respected voice in the global tech community.
5. Stefan Warecka (@techmagnet) – 1.7M followers
Austrian content creator and tech influencer Stefan Warecka is best known for being the co-founder of the YouTube channel Techmagnet. The channel, which currently has over 450,000 subscribers, features a wide variety of tech-related content, including tutorials, unboxings, product comparisons, and tips to differentiate genuine and fake gadgets. Warecka is also active on TikTok, where he has built a larger following of over 1.1 million users. His content extends to detailed and unbiased reviews of gadgets, smartphones, and emerging technology trends.
6. Parker Burton (@imparkerburton) – 2.8M followers
Parker Burton is a well-recognised tech content creator who is primarily active on TikTok where he has amassed over 2.7 million followers. Unlike the other personalities on this list, his content is solely focused on Android smartphones and related accessories, apps, and tech hacks, making him a favourite among Android enthusiasts. He gained significant attention in November 2021 when his viral video “Make Android Smoooooth” garnered over 30 million views. His videos are well-known for simplifying complex tech topics in an engaging and relatable style, appealing to a broad audience.
7. Ben Rector (@theapplecollector) – 538.9K followers
Ben Rector is a big tech influencer and an avid expert on everything Apple has to offer. He has garnered a significant following on TikTok with over 500,000 followers, thanks to his engaging content that includes product tips, comparisons, and unboxings. His channel emphasises the latest updates in Apple’s ecosystem, including iPhones, AirPods, and more. He uses his platform to share knowledge about optimising Apple devices and explores the aesthetic and functional aspects of the brand’s products. Ben’s content is approachable and resonates with both casual users and tech enthusiasts, making him a trusted voice for those navigating all things Apple technology.
8. Tussalty (@Tussalty) – 1.4M followers
Tussalty, also known as Ian Bellinger, is a rising tech influencer who has made a significant impact with his creative content and dynamic personality. Starting his journey in January 2023, Ian combined his passion for technology, storytelling, and video production to create a unique brand of tech-focused content. As an established creator, Tussalty has become a staple collaboration partner of major brands like Samsung and Google and aims to expand his influence by developing tech-focused content for major streaming platforms.
9. Nick (@tatechtips) – 3M followers
Nick, widely recognised as @tatechtips on social media, is a tech influencer known for delivering daily insights and tutorials on maximising technology usage. With over 3 million followers on TikTok and more than 23 million likes, he has built a reputation for showcasing lesser-known features of popular gadgets, tips for enhancing device performance, and creative ways to solve common tech challenges. Nick also maintains an active YouTube channel under the same name, where he dives deeper into topics like gadget reviews and advanced tech tutorials. His content spans across Android, Samsung devices, and general smartphone optimisation, appealing to a tech-savvy audience.
10. Carter Smith (@carterpcs) – 5.5M followers
Carter Smith, known online as CarterPCs, is a prominent tech influencer whose niche revolves around building custom PCs and gaming. Carter gained fame for his engaging and educational videos, ranging from DIY guides to tech reviews and more, with the most popular being the ones where he offers practical advice on building good gaming PCs on a budget. Thanks to his large following, he also actively collaborates with brands in the tech and gaming industries, showcasing their newest releases like peripherals and other hardware.
Conclusion
Staying tech-savvy nowadays isn’t just a convenience—it’s a necessity. The tech influencers highlighted in this article offer a wealth of knowledge, tips, and innovative ideas to keep you informed and inspired. From simplifying complex concepts to sharing the latest gadget reviews, these creators are transforming the way we engage with technology, one short video at a time.
Looking to amplify your brand’s presence and connect with your audience authentically? GetKobe’s influencer marketing platform makes it simple to collaborate with talented creators across various tiers and niches. No matter what strategy you have in mind, our expertise ensures your campaigns are impactful and tailored to your goals.
Contact us today to explore endless possibilities and start transforming your marketing strategies into reality!
