Whether it is travel or fashion tips, the continent of Asia is well-known for its rich cultural heritage. What better way to discover such a…
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For a long time, celebrity-endorsed advertisements have been the primary medium of marketing campaigns. However, influencer marketing has picked up over the years. Unlike conventional…
In the modern, fast-paced world, there has been an increased call for environmental protection. Hence, it has become a global trend for sustainability movements, with…
Termed as the ‘Art World’s Rising Star’ by the New York Times, fashion photography has been slowly but surely gaining recognition across the globe. Whether…
As The Odyssey states, “We ultimately love food photography because it takes something boring and makes it unique.’ Indeed, food photography has become such a…
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
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