Gen Z is widely regarded as the first digitally native generation, having grown up immersed in the world of the internet, social media, and smartphones….
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Mukbang has taken the world by storm, and Singapore is no exception. For those who don’t know, mukbang is a popular genre of live streaming…
In today’s social media-driven world, Instagram is not just a platform for individual influencers—it’s also a space where couples are capturing the attention of millions….
In today’s digital age, Instagram has become a hub for culinary creativity, with talented chefs and home cooks from all over the world sharing their…
TikTok is no longer just a platform for dance challenges and viral trends. It’s become a hub for educational content, including personal finance tips. In…
Parenting in the digital age has opened up new avenues for support, advice, and inspiration. In Singapore, a vibrant community of parenting influencers has emerged,…
ASMR (Autonomous Sensory Meridian Response) has become one of the most popular niches on TikTok, with creators amassing huge followings by providing content that helps…
Nano influencers are becoming increasingly influential in the realm of KOL marketing, thanks to their authentic engagement and specialised content. Despite having smaller followings, they…
Instagram has become a powerhouse for influencers of various tiers, especially in Singapore, where vibrant personalities and creative minds thrive. These influencers play a pivotal…
Influencer marketing has emerged as a pivotal strategy for brands seeking to connect with their target audience authentically and effectively. To streamline the planning process…
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