In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
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Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
What comes to mind when you hear “social media”? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
2020 has been a year of great validation for Kobe and the influencer marketing industry. We're grateful and excited to share that we've won both...
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When you think of influencer marketing, you might of influencer marketing for everyday consumer products like fashion and food. After all, influencer marketing seems to…
In the past, purchasing a tech gadget might involve a trip down to the physical store, enquiring about the specs from the store’s salesman. Today,…
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