It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Read More
Instagram – where a community of a billion users gathers. It is the place to connect with people and things that we love, especially for…
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be “people who have the power…
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Recent Comments