As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
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Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
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