You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
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Many of us have new year resolutions of getting clear skin. We ask for recommendations, search for reviews, and even spend hours comparing the different…
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
In the course of history, marketers have used a range of personalities to strengthen their brand image in marketing campaigns. From cartoon characters to celebrities…
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, “how much does influencer marketing…
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