The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
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How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber….
Which Influencer should I work with for the best results? ‘How should I decide on which influencers to work with’ is one of the most…
Best Singaporean YouTube accounts According to MediaOne, 4 out of 5 Singaporeans who are connected to the internet and conversant with social media platforms…
We begin with a simple introduction on influencer marketing. Influencer marketing refers to the use of an influencer to promote a brand/product. An influencer is…
How to work with influencers? The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all…
Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs…
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