Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, “how much does influencer marketing…
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
What comes to mind when you hear “social media”? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
When you think of influencer marketing, you might of influencer marketing for everyday consumer products like fashion and food. After all, influencer marketing seems to…
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