If you have just embarked on a new business venture, chances are, you probably have limited funds and resources to market your brand. As a…
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Are you a brand looking to enter the Philippines market? Or perhaps you are just an individual interested in knowing some of their influencers. Well,…
With over a billion users, TikTok is now one of the biggest social media platforms today. It is the platform that started the short-form video…
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be “people who have the power…
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
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