Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
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Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
Just a few months ago, the invitation-only social media app, Clubhouse celebrated its one-year anniversary. Despite being only a year old, the app had close…
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
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