The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
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Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, “how much does influencer marketing…
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
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