Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
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One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, “how much does influencer marketing…
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
What comes to mind when you hear “social media”? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
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