The Art of Influencing with Social Media and Content Marketing Kobe partners with Singapore University of Technology and Design (SUTD) to develop ‘ The Art…
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Known for being a visually driven social media platform, Instagram has gained widespread popularity in recent years. Recent statistics have put Instagram’s monthly active users…
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream…
Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber….
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