Why is instagram feed planning important? Apparently, photos are winning. That is why Instagram is the talk of the town. Their photo featured function…
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These days, travel marketing is not easy. It doesn’t help that it is even harder just to stay relevant in Singapore. Smart phone are everywhere…
Beauty Influencer Marketing on the Rise I’m sure by now you are wondering, what exactly is Beauty Influencer Marketing? To answer your undying curiosity –…
Food Marketing is a shark infested ocean. The field of food marketing is hyper competitive that it only takes one sub-par ad, to lead your…
The Delicate Art of being an Influencer Kobe’s long-time Influencer; Clarence The definition of what constitutes an influencer is still evolving, and with it, our…
What is product seeding tactics? The official definition of the term “product seeding” refers to the distribution of products in hopes of securing a promotional benefit…
Tax on income earned from social media platforms Did you know that there will be a tax on social media influencers? The income received from…
Evolution of influencer marketing Started from the gradual invasion of social media into our daily lives, traditional word-of-mouth marketing has now taken a digital…
How to Measure Influencer Marketing Campaigns using 5 Analytical Approaches Establishing the Campaign Reach via Followers, Post Impressions, and Referral Traffic Reach is an essential…
Budget 2018 Delivered on 19 February 2018 by Finance Minister Heng Swee Keat, Budget 2018 laid out the strategic financial plans that positions Singapore…
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